{"id":3921,"date":"2023-05-26T10:55:17","date_gmt":"2023-05-26T16:55:17","guid":{"rendered":"https:\/\/sites.library.ualberta.ca\/ior-2020\/?page_id=3921"},"modified":"2023-05-29T11:10:03","modified_gmt":"2023-05-29T17:10:03","slug":"conversing-with-place","status":"publish","type":"page","link":"https:\/\/sites.library.ualberta.ca\/ior-2020\/conversing-with-place","title":{"rendered":"Conversing with Place: Dialectogram of Branded Housing"},"content":{"rendered":"\n

Submission 2023<\/h4>\n\n\n\n
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Submitted by:<\/td>Jeongwon Gim<\/td><\/tr>
Department:<\/td>Interdisciplinary Studies (Sociology; Urban and Regional Planning)<\/td><\/tr>
Faculty:<\/td>Arts<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

How would we engage with residential buildings that are highly curated like Disneyland? The image presented is a dialectogram I created as part of my field research on the branded housing named \u201cHildesheim\u201d in my hometown of Osong, South Korea. The drawing illustrates fa\u00e7adescapes in expressive lines and annotates the experiences encountered in-situ. Annotations in the drawing use the same strategies of organizing data crucial in branding. However, they work in a different direction to encourage decentralized reading and therefore to challenge the top-down script of branded housing. To question the power of \u201cofficial\u201d designs envisioned by the developer, annotations are created in hyperbolic and satirical manner, externalizing branding strategies for architecture that are meant be hidden and implicit. The annotations on the architectural layers of branded housing are also considered from various dimensions\u2014ranging from formal to functional and semiotic\u2014to provide an “extended glance” on the branded housing. The drawing aims to show how the complexities of everyday lives and our imaginations tied to places are seized by the desire to organize. The drawing therefore acts as a provocation, hijacking the strategic architectural production of developers for first-person experience and knowledge.<\/p>\n\n\n\n

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Submission 2023 Submitted by: Jeongwon Gim Department: Interdisciplinary Studies (Sociology; Urban and Regional Planning) Faculty: Arts How would we engage with residential buildings that are highly curated like Disneyland? The image presented is a dialectogram I created as part of my field research on the branded housing named \u201cHildesheim\u201d in my hometown of Osong, South […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3921","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sites.library.ualberta.ca\/ior-2020\/wp-json\/wp\/v2\/pages\/3921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.library.ualberta.ca\/ior-2020\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.library.ualberta.ca\/ior-2020\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.library.ualberta.ca\/ior-2020\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.library.ualberta.ca\/ior-2020\/wp-json\/wp\/v2\/comments?post=3921"}],"version-history":[{"count":4,"href":"https:\/\/sites.library.ualberta.ca\/ior-2020\/wp-json\/wp\/v2\/pages\/3921\/revisions"}],"predecessor-version":[{"id":4358,"href":"https:\/\/sites.library.ualberta.ca\/ior-2020\/wp-json\/wp\/v2\/pages\/3921\/revisions\/4358"}],"wp:attachment":[{"href":"https:\/\/sites.library.ualberta.ca\/ior-2020\/wp-json\/wp\/v2\/media?parent=3921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}